The post I’m responding to is Jenny Molenda’s analysis of a celebrity endorsement. In Jenny’s post she talks about how LeBron James is a positive role model and that he is a good choice to endorse McDonald’s. Jenny talks about the new BigMac commercial where LeBron James and Larry Bird are playing each other in a basketball game for the BigMac prize. Jenny then goes on to discuss how James is a good choice to endorse McDonald’s because James and McDonald’s have the same values. At this point Jenny links to an article where Lebron James says, “We share many of the same core values, including a commitment to excellence and giving back to the community.” We, being himself and McDonald’s restaurants. Although this may be true that both James and McDonald’s share the same core values. I think that LeBron endorsing McDonald’s is a good choice on McDonald’s part because LeBron is a very famous athlete and a lot of people want to like him. But, I don’t think that LeBron endorsing McDonald’s is a good move on his part other than the fact that it is a multi-million dollar deal. Realistically for LeBron to be at peak performance and to be as great an athlete as he is, he would never be able to eat food that is served at McDonald’s because most of the food is not good for you. Jenny touches on this point that LeBron endorsing McDonald’s is inappropriate because of his job, and I completely agree with her. I think that Jenny’s post is clearly formulated and is it easily to understand her arguments and criticisms. I agree with her argument that there are both positive and negative aspects of LeBron’s endorsement deal with McDonald’s.
Sources:
*Images taken from Google Images
*Links taken from Jenny Molenda's blog post
